No Added Sugar have really produced a fantastic kids fashion shoot for their new fall / winter 2013 collection this season with a reminder that Halloween is coming up soon too.
Shot by fashion photographer Sandra Freij the shoot took place in an old house in London’s Spitalfields area and has a dark and haunting atmosphere added to by the props and sets which include the first geese in a bathroom kidswear shot I have ever seen!
The winter kids fashion collection features tailored outerwear in pure wools, clever knits in merino and cashmere, soft premium jerseys in asymmetrical or volume adding cuts and attention-seeking hair bands and tights which accessorise the look with a quirky edge.
No Added Sugar fall/winter 2013 kids fashion showcasing their signature stripes
No Added Sugar fall/winter 2013 girls structured denim in dark dye.
No Added Sugar fall/winter 2013-There is a baby and toddler age collection as well as older kids styles
No Added Sugar fall/winter 2013 ruffled skirts are a key part of the kids collections.
No Added Sugar fall/winter 2013 with a fit and flare cut to outerwear for girls
No Added Sugar fall/winter 2013 striped tights make a bold contrast with asymmetrical cut dresses for girlswear
No Added Sugar fall/winter 2013 must be the first geese in the bathroom kids fashion shot I’ve ever seen!
No Added Sugar fall/winter 2013 the wool tailored coats for both girls and boys have a military air about them.
No Added Sugar fall/winter 2013 boys sweaters with patterning include the No Added Sugar signature bunny ears
No Added Sugar fall/winter 2013 strong coloured jeans are still a key item for kids fashion this winter
No Added Sugar fall/winter 2013 double denim for boyswear
No Added Sugar fall/winter 2013 this winter the giant matching hairbows are a new addition for girls fashion
All photos by Sandra Freij for No Added Sugar – all rights reserved
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