Repurposed kids fashion from Portugal by YAY

Repurposed kids fashion sustainable capsule from Portugal by YAY.

“In a year that has turned our lives inside out, YAY is proud to announce the “Reborn Collection”, a new upcycled capsule collection that address the need for more environmentally respectful practices in the fashion industry.

The Reborn Collection takes repurposed leftover materials sourced from previous collections like bold plaids, denim and faux fur to create vintage looks that will look cool forever.

“I think there’s something really beautiful when it comes to print, that there are ways to give a longer life cycle to the things that we create. Some of the fabrics used are from our first collection so this was a very emotional creative process”, says Milena Melo, creative director of YAY. The old reasons why we wear what we do no longer apply. We’re looking away from the industry and back to ourselves and each other for aesthetic inspiration — and a way to move forward.”

The collection has only two pieces: a dress and an overshirt that came in 3 different mix of patterns and textures. The pieces can be ordered at yaystore.pt and goes from 3 to 10 years old.

With the current difficulties and restrictions of Covid these are the sorts of creative solutions that will tide brands over till we reach an end of the current dilemma. Also providing experience and research for a new sustainable practice in the future.

Anecdotally we are hearing that Portugal in particular is difficult for manufacturing at the moment and hopefully things will be improving in the New Year.