Multi Media kids campaign for Loud Apparel SS21 shot by Abi Campbell today.
THAT SUMMER ‘FEELIN the new SS21 collection presented by LOUD is inspired by the 1977 song ‘Mr Blue Sky’ from Electric Light Orchestra.
It is about summer, the energy, positivity and smiles this season brings to all of us and our children.
The collection’s line up follows the iconic characteristic of the brand, with black and off white peppy, shepherd check monochromes, a hint of coral and pastel blue, a dye effect and a selection of denim pieces all shaped and designed with fun and exciting details.
To go with the electric vibe Abi Campbell and stylist/ art director Bob devised a truly Multi-Media campaign with images overlaid by bold graphics, gifs with moving screens and traced art portraits that complement the urban cool riff of the Loud Apparel kids fashion brand.
Loud Apparel SS21 kids fashion
Cool illustrated portraits add to the funky vibe at Loud Apparel kidswear SS
Urban cool summer fashion from Loud Apparel
Summer in the City – Loud Apparel SS21 kidswear
Multi Media kids campaign for Loud Apparel SS21
Overlayed illustration at Loud Apparel summer 21
Gingham complements the bold graphics at Loud Apparel kids fashion
Photography by Abi Campbell @zararonchi for Loud Apparel – all rights reserved. Creative Direction: Abi Campbell, Bob Staughton @newkidscreative | Art Direction/Styling/Set Design Bob Staughton @bobonset Motion graphics/ Video production |Graphic design: Hannah Hardeman & Jake Cooper @newkidscreative | Illustration/ animation: Gee @dontfretdotorg | HMU: Wendy Sadd @wendy_sadd | Models: Robyn and Blue @kidslondon Brody, Laylan and Starlet @graceandgalormodels Special thanks to Ginny & Sam @zara_ronchi_represents
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