Our tour through the Fortezza begins with the Pitti Bimbo section – through the fashion of big name brands to luxury clothing for infants – where elegance is viewed through a contemporary filter adjusted to the world of children. And, enriching the proposals presented in the heart of the fair, the Main Pavilion – with close-ups of “adult” fashion trends – are products that have now become lifestyle items even for the youngest set: jewelry, fragrances, eyewear, furnishing items, bags and travel accessories. New Pop Up Stores will also be appearing with an extended selection of colorful, amusing accessories, breaking with traditional display rules. The names for this edition include: Alto Milano, Bea Legami Preziosi, Blui, Caco Design, Erfurt Luxury Accessories, I Remigini, Li-Lu, Nupkeet, Ozona and Pop Cutie accessories.
Apartment. Lifestyle luxury in children’s fashions
At the Lyceum, Apartment, a special section – now in its eighth edition - is dedicated to selected international children’s fashion brands that research luxury contemporary lifestyles for an evolved, niche consumer target group. The names for this edition include: Caramel Baby & Child, Golden Goose Deluxe Brand, La Stupenderia and Pèro.
For the summer edition of Pitti Bimbo, designer Ilaria Marelli will once again be reinventing the areas in the Lyceum with a surreal fairy-tale layout.
New View moves to the heart of the Main Pavilion. Fashion and design: the Pitti Bimbo concept lab
Taking its place in the heart of Pitti Bimbo, strategically placed at the center of the lower level of the Main Pavilion, is New View, the section that brings together collections with a high creative content and innovative brands for a demanding audience which, at each edition, becomes an experimental area for children’s fashion. It will be continuing along its new path with an innovative design approach: a new layout created by architect Oliviero Baldini characterized by more open spaces and greater communication between the products. At New View, fashion contaminations transcend kidswear to encompass the world of design and shelf-items, with some surprising special projects. The names for this edition include: cofucu baby, Frugoo, La Bottega di Giorgia (winner of Who’s On Next Bimbo 2013), My Little Dress Up, Pouce et Lina and Zona Centro.
Young Versace footwear for winter 2013 from Florence last season, this time they will exhibit inside the Pitti Bimbo fair.
EcoEthic. Pitti Bimbo is going green!
EcoEthic, the protagonist of one of the Pop Up Store areas in the Main Pavilion, is the section dedicated to green themes featuring a selection of the best brands that make sustainable fashion part of their signature. Here are firms from all over the world that produce their goods in an environmentally friendly way using organic and biological materials, protecting local manufacturers and small communities…and at the same time working to save our planet!
E-PITTI.COM means more online business opportunities
A new Russian language version to be launched in June
e-Pitti.com, the digital fair that expands and extends the duration of the physical fair, is introducing a Russian language version that will intensify the experience of one of our major markets. Through our multi-lingual site, Pitti Immagine certified buyers will be able to experience the fair online for one month after the shows close: they can go back to the stands of the Pitti Bimbo vendors, see the collections again and discover the new brands and trends for next season.
Philipp Plein Petite, another new name on the catwalk at last seasons fashion shows in Florence for winter 2013
The Runway Shows
Thursday 27 June
11.00 am at the Sala Ronda Miss Blumarine
12.00 pm at the Rondino Twin Set
2.00 pm at the Sala della Ronda Miss Grant
3.00 pm at the Rondino Quis Quis designed by Stefano Cavalleri
5.00 pm at the Sala della Ronda Parrot prod e distr da Spazio Sei
Fryday 28 June
10.00 am at the Rondino Children’s Fashion from Spain
11.00 am at the Sala Ronda Il Gufo
1.00 pm at the Rondino Philipp Plein Petite
2.00 pm at the Sala Ronda Fun & Fun
DSQUARED² DEBUTS WITH THE NEW JUNIOR LINE
On June 28 Dsquared² will officially present its first junior collection S/S 2014 at Pitti Bimbo in Florence. The new collection is a first line dedicated to children from age 0 to 14 and offers in a junior version all the iconic products of the brand.
THE MONNALISA’S SHOW
Plus, on the evening of Thursday 27 June, Monnalisa will be organizing a cocktail party and runway show to present the brand’s new collections to the press and clients.
40 YEARS OF VOGUE BAMBINI
Vogue Bambini celebrates its first forty years with a new project in cooperation with Pitti Immagine: “Il cibo che sorride” (“Smiling Food”). A book that brings together fashion and food, in an original way, presenting the most important children’s brands according to their ethical and not just esthetic values, according to their tastes, including their favorite foods. This is not a look back at the past, not a monograph on “the way we were”, but a contemporary reflection that also encompasses what we put on our tables, discovering that all the top chefs love spending time in the kitchen with children.
Monnalisa show finale for winter 2013 in Florence last season.
All photos from Smudgetikka – all rights reserved
All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2013