Introducing kids fashion spring 2021 from Simonetta, the long standing Italian brand which is currently refreshing its image.
Welcome to the New Year at Smudgetikka, I’ll be showing the best of campaigns and editorials for the new SS21 season in kidswear over the next few months and hoping by the summer we are back to some kind of normality!
“The Spring Summer 2021 Simonetta collection interprets elements of the brand’s DNA in a modern and contemporary key.
Checks in a variety of sizes become emblems of girlishness. Macro-geometries in shades of red and light blue dominate the jacquards of full skirts, shorts and culottes, while micro-patterns enliven cool tops and cotton shirts.
Large volumes become more powerful thanks to exclusive fabrics. Refined, coloured tulle designs fairy-tale shapes on dresses, tops and skirts, creating an ultra-modern contrast with jersey. Full, soft ruffles lend movement to dresses and blouses, reinterpreting the occasionwear range in casual-chic key.
The colour-palette is a fizzy combination of red, yellow, light blue and navy – must-have colours for the upcoming Spring Summer 2021 season.”
The collection has three parts; Simonetta Beauty, Simonetta Love featuring heart motifs and Simonetta x Chanteclair inspired by Chanteclair Capri and Mediterranean beach style.
The shoot photography is by Abi Campbell and was art directed and styled by Tracey Jacob.
Simonetta girls fashion SS21
Introducing kids fashion spring 2021 at Simonetta
Sunshine yellow, the colour of spring at Simonetta childrens fashion for SS21
Bold plaid checks are a key part of the Simonetta SS21 girls fashion collection
Petal heart dress by Simonetta for summer 2021 girlswear
Heart motifs for a year when we all need a little love at Simonetta
Tulle decorates spring girls fashion at Italian brand Simonetta
All photos and video by Abi Campbell for Simonetta – all rights reserved. AD and styling by Tracey Jacob
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