Circular kids fashion from Kidswear Collective

Circular kids fashion from Kidswear Collective is featured in a new shoot by Ulla Nyeman to celebrate the site being featured soon on the Selfridges online shopping portal.

The edit – curated by Selfridges – will initially launch with 30 designer pre-loved pieces, with more being regularly added to the website.

Star items include a Dior leather bomber jacket for £560 from £1,500 and an in-season Loro Piana trench coat for £470 from £1,795.

The development follows Kidswear Collective successfully launching a pop-up in Selfridges Oxford Street in the department store’s fourth floor earlier this year, as well as a trial pop-up in Selfridges Trafford which opened in October.”

Shoshana Kazab, Kidswear Collective’s founder says, “We want to change the perception of what pre-loved looks like and working in partnership with innovative, market leading retailers such as Selfridges will help achieve this.

Selfridges’ Project Earth initiative’s tag line is to encourage us to ‘change the way we shop,’ and what better way to do so, than buying luxury, barely worn childrenswear.”

The shoot features a selection of the one off pieces from Kidswear Collective, some of which may now have been snapped up by busy shoppers but new stock is always coming on line.