I love the mix of oriental and western styles designed by Elly Geana-Park for her new label Suoak which caters for the baby and toddler group ages 0-3yrs old.
Elly has worked in fashion for top labels in both Tokyo and New York but after having her son Damian who is seen modelling below she decided to shift her focus to children’s fashion. Her husband Bogdan also adds a unique perspective to the label because of his background in branding/graphic design and fine arts which means they are one hell of a creative family.
Its possible if all goes to plan that the line will extend its age range ever upwards too till adults are reached as well. The brand exhibited for the first time at Playtime New York recently to critical acclaim.

Suoak summer 2013 I really like the fact that the prints are graphic and simple, its like a really upmarket Muji for babies.
All photos from Suoak – all rights reserved
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