Playtime Paris kids fashion trade fair, facts and figures for the Jan 2013 - 13th Edition - Smudgetikka
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Playtime Paris kids fashion trade fair, facts and figures for the Jan 2013 – 13th Edition

Press release from Playtime Paris regarding the facts and figures of the 2013 Jan edition.

Results of the 13th edition of Playtime Paris – A new record!

With more than 400 international brands presenting their Fall/Winter 2013/14 collections, this edition of Playtime Paris, which took place in January 26 – 28 at the Parc Floral, was the biggest one ever.

Indeed, in spite of the difficult economic context, Playtime attracted more visitors (+4,2% more than the January 2012 session and +19,7% more than July 2012) thereby becoming the children’s trade fair with the highest number of international buyers in the world (2821, or +6 points over January ‘12).

The crazy dream we had seven years ago of bringing together the most interesting players in the children’s and maternity universes under the same roof has been validated, and Playtime has become THE reference for brands as well as buyers.

Our approach, based on selective editing, also attracted more brands to this edition, particularly from the Decor/Design sector (+20% exhibitors) which was reinforced by the new PlayWithDesign section. Moreover, there was a significant rise in the number of shoe brands, a layette sec- tor that is always stronger in winter, and a greater presence of Nordic and British exhibitors.

This edition of Playtime welcomed PlayWithDesign, a unique exhibit of 10 leading designers who were asked to present a project based on the theme of «play» and specifically using foam as its material. www.playtimeparis.com/playwithdesign

THE DETAILS – Total number of visitors: 6,978

France 59,47% : International 40,43% : Europe (outside of France) 26,96% : The Americas 10,12% : Asia  2,56%: Africa 0,30% :Middle East   0,27%: Oceania 0,22%:

TOP 5 EUROPE – 1 Belgium 2 Italy 3 Great-Britain 4 Spain 5 The Netherlands

TOP 5 OUTSIDE OF EUROPE – 1 Japan 2 South Korea 3 Russia 4 Hong Kong /

Lebanon 5 China. The next edition of Playtime Paris will be on 6th -8th July 2013.

A Bowerbird presentation of kids fashion at Playtime Paris Jan 2013

A Bowerbird presentation of kids fashion at Playtime Paris Jan 2013

 

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