New Generals new webshop opens today online, great giveaway today for a €150 gift voucher. - Smudgetikka
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New Generals new webshop opens today online, great giveaway today for a €150 gift voucher.

The amazing Danish kids ethicool brand New Generals have revamped their online webshop in time for the summer season and are offering €150 gift voucher to one lucky reader.

New Generals have become known for their totally ethical approach to kids fashion for boys and girls but with avant garde styling and design. Their architectural dresses and jackets and teamed with cool insect or graphic line prints and their colour palette is monochromatic with a touch of additional colour which varies each season.

A favourite of all the fashionista bloggers at the trade fairs they produced an amazing collection for winter 2013 which you can see on my earlier post here. Leave me a comment below and you will be entered into the draw for the €150 gift voucher to spend in the new online store. Competition closes on Monday 22nd April.

The competition is now closed and the winner is Christina Hudson drawn using Random.org.

New Generals revamped webshop opens today online

New Generals revamped webshop opens today online

 

 

New Generals strong graphic dress shapes for summer 2013

New Generals strong graphic dress shapes for summer 2013

 

New Generals summer 2013 now available at their new online webshop

New Generals summer 2013 now available at their new online webshop

 

New Generals girls windbreaker summer 2013

New Generals girls windbreaker summer 2013

 

New Generals windbreaker for boys summer 2013

New Generals windbreaker for boys summer 2013

 

The graphic touch is carried through into their typography too!

The graphic touch is carried through into their typography too!

 

All photos from New Generals – all rights reserved.

All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2013

 

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