winter 2020 Archives - Smudgetikka

Repurposed kids fashion sustainable capsule from Portugal by YAY. “In a year that has turned our lives inside out, YAY is proud to announce the “Reborn Collection”, a new upcycled capsule collection that address the need for more environmentally respectful practices in the fashion industry. The Reborn Collection takes repurposed leftover materials sourced from previous collections like bold plaids, denim and faux fur to create vintage looks that ...

Kids fashion round up from The Rendez-vous Xmas Winter Wonderland Instagram three day event which has just ended. With fun from our special Elf Hoogah and special content from the collaborators of The Rendezvous collective between brand showcases the event was a big success. I’ve popped a brief rundown of the brand participants below; Age of Innocence The FW 2020/21 collection called “Urban Poetry” is based ...

Softly styled kids party dresses at Petite Amalie for FW20. Shot in a beautiful French inspired homestead in the Dandenongs, Victoria Australia, the vintage location matches the retro romantic feel of this label. Petite Amalie was born from a love of timeless fashion pieces your child can cherish for years to come. As a child the designer Alex Vardakis mother took her to vintage stores in search of ...

Great kids outdoor wear from Japan by Moun-Ten is exactly want we all need for an outdoors winter season. Spotted at Playtime Paris last year I instantly loved the outerwear of this cool Japanese brand. They aim for comfortable clothes for children focusing on sports, work and military styling. Design is produced by thinking about functional materials, patterns and details which  try to create a ...

Spanish kids brand Búho is based in Barcelona. They feature a nonchalant, bohemian and vintage style. Its founder Inès, launched the brand after giving birth to her two children, events that marked a turning point in her life but also in her professional career. Inspired by her childhood, she aims to create clothes that are special and unique while being soft and comfortable for every child.

Scandi kids fashion brand New Generals returns for winter 2020. The children’s fashion brand New Generals, which closed in 2014, has been relaunched and today opens a new online universe with clothing and accessories for kids aged 4-14 years. New Generals was originally created in 2009 because the founders Joen and Majbrit Weidemann had spotted a gap in the market for children’s fashion that was both cool and ...

Well crafted kids shoot for The Middle Daughter FW20 kids fashion collection by photographer Abi Campbell and art director and stylist Tracey Jacob is todays treat for you. Inspired by the gorgeous colour of the fall/winter 2020 collection from The Middle Daughter,  Abi spent hours crafting incredible wool looms for the models to play with in this photoshoot which goes live today. Harking back ...

Gucci kids fashion for autumn 2020 is a perfect mini me collection based on many of the favourite adult styles. The mix of retro inspiration, often inspired by antique market buys, and quirky proportion shifts is well suited to the kids fashion market with mothers who want to see their offspring in something adorable. Let’s not forget the resale value here as well, pricey as the originals may ...

New kids knitwear brand Sunna Studios is based in New Zealand and founded by sisters Elise and Brooke to be a sustainable children’s wear label. They recently launched a capsule collection of loungewear; high comfort basics, made ethically with certified organic cotton yarn in sizes 1-7 years. These are fully fashioned knits, designed and made with sustainability in mind.

Time for kids winter shoes! Young Soles FW20 on show today at Smudgetikka, the Autumn Winter 2020 collection stays true to the Young Soles brand ethos of evoking childhood memories and there is no way better to do this than taking a trip back to school. Young Soles comments on the new season, “School is such a massive part of any person’s life and is ...