CIFF Youth kids fashion trade show previewed summer 2020 last week in Copenhagen.
This trade fair is now situated back in the same exhibition complex as the main adult fashion CIFF DK show and has been opened up and connected at the rear of the hall so visitors can access both fairs under one roof.
A smart move which brought an increased amount of footfall to the kids fashion fair.
This is the only European kids trade fair which actually happens on the same fashion week as the adults. It can be stimulating to see the combination of attendees with their superb Scandi Girl styling mixing together with the kids world.
Some prime names were missing this season but as always there were also some interesting new attendees at the show. One thing that always strikes me about Scandinavia is the general ethos where buying is carefully considered and quality is a huge factor.
Going round the stores in town you can see that the ‘Buy less, buy more carefully” new mantra is one that in Denmark has applied for many years. When you have a history of some of the best interior and furniture designers in the world with classic design that doesn’t date the lesson is very clear.
As also with Scandinavian fashion, a lot of the style doesn’t vary much season to season but the quality is good and will make great clothes for resale and the circular economy. Classic names like Mads Norgaard, Soft Gallery and Christina Rohde produce reliable collections with new elements every season while newer names bring a hint of excitement.
My pick of the CIFF Youth fair is below, I’ve combined fashion and lifestyle this season as there was little change in the lifestyle exhibitors, most have yearly changes, not every 6 months but those interested can access my last lifestyle report from Copenhagen here.
Noticeably from a colour point of view both the Scandi Girl role models and a lot of the kids fashion designers have eschewed bold colour in favour of graded tones of soft pink and natural tones.
Always a Scandi favourite I think Denmark was where I first saw millennium pink in any quantity, here it is often mixed with mustard tones for contrast but there is almost a complete absence of primary colour except for splashes of red or yellow.
All photos by Smudgetikka – all rights reserved
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