CIFF Youth kids fashion trade show previewed summer 2020 last week in Copenhagen.
This trade fair is now situated back in the same exhibition complex as the main adult fashion CIFF DK show and has been opened up and connected at the rear of the hall so visitors can access both fairs under one roof.
A smart move which brought an increased amount of footfall to the kids fashion fair.
This is the only European kids trade fair which actually happens on the same fashion week as the adults. It can be stimulating to see the combination of attendees with their superb Scandi Girl styling mixing together with the kids world.
Some prime names were missing this season but as always there were also some interesting new attendees at the show. One thing that always strikes me about Scandinavia is the general ethos where buying is carefully considered and quality is a huge factor.
Going round the stores in town you can see that the ‘Buy less, buy more carefully” new mantra is one that in Denmark has applied for many years. When you have a history of some of the best interior and furniture designers in the world with classic design that doesn’t date the lesson is very clear.
As also with Scandinavian fashion, a lot of the style doesn’t vary much season to season but the quality is good and will make great clothes for resale and the circular economy. Classic names like Mads Norgaard, Soft Gallery and Christina Rohde produce reliable collections with new elements every season while newer names bring a hint of excitement.
My pick of the CIFF Youth fair is below, I’ve combined fashion and lifestyle this season as there was little change in the lifestyle exhibitors, most have yearly changes, not every 6 months but those interested can access my last lifestyle report from Copenhagen here.
Noticeably from a colour point of view both the Scandi Girl role models and a lot of the kids fashion designers have eschewed bold colour in favour of graded tones of soft pink and natural tones.
Always a Scandi favourite I think Denmark was where I first saw millennium pink in any quantity, here it is often mixed with mustard tones for contrast but there is almost a complete absence of primary colour except for splashes of red or yellow.

Beautiful ribbed tights in every soft natural Nordic colour imaginable from Limonade at CIFF Youth kids fashion trade show

Subtle pastel tie dye sweats at Mads Norgaard for kids fashion SS20 sneak peek from CIFF Youth kids fashion trade show in Copenhagen

Sorbet toned shell suit jacket at A Monday in Copenhagen for kidswear spring/summer 2020

Chunky cotton knitwear at I Dig Denim for girls and adults summer 2020

Les Coyotes Des Paris had a fabulous deco style tropical print for girlswear summer 2020

Abstract sweater at Soft Gallery who celebrated all things natural for spring 2020 kidswear

Even the flippers keep the colour message, natural rubber flippers with recycled plastic fins at Hevea, the rubber baby lifestyle specialists

Retro soft pink bomber jacket at How to Kiss a Frog for girls fashion summer 2020

Organic, ethical kids fashion by Play Up from Portugal at CIFF Youth for summer 2020

New lifestyle exhibitor Marooms had beautiful graphics for nursery linens and accessories

Super soft textiles and faded prints from new Spanish label to the CIFF fair The Campamento

Mega Ikea sized canvas bags by The Organic Company at CIFF Youth 2020

Then there’s the more rock’n’roll side of Copenhagen fashion with these mini me glitter sandals from Re:Designed
All photos by Smudgetikka – all rights reserved
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