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Spring kidswear from No Added Sugar looks at Kith & Kin
Spring kidswear at No Added Sugar is a celebration of our nearest and dearest. Of all the people in the world, the magic of being with another is no greater than when they are our own kith and kin. A suitable post for Valentines Day I think! There is a feeling of love and joy in the girls prints Euphoria, Blissful and Wonderment.
Moved by You – No Added Sugar British kidstyle fall 2016
The new campaign by No Added Sugar the British kidstyle label with strong graphic prints is called Moved by You and complements the graphic prints with strong graphic shapes and backgrounds and a blur of action. The fall/winter 2016 season also sees the popular bomber shape for kids and the use of badges in a retro 70’s vibe inspired by the resurgence of the style in adults fashion by ...
Kidswear press previews for Fall/Winter 2016
More kidswear press previews from last week and this for kidswear fall/winter 2016 showing kids fashion trends for a sneak peak of what will be coming in July for the winter season. Lots of inspiring shoes with quirky touches will be around and prints are a key part of the fall wardrobe in kids fashion. To start though a few peeks at the Bonpoint fall 2016 selection for which I will ...
No Added Sugar spring 2015 jazzy kids fashion prints
No Added Sugar spring 2016 kids fashion has a selection of jazzy kids fashion prints based on Moroccan tile patterns. The title of the collection is Bazaar versus Bizarre and also feature the exclusive T-Shirt prints of Marlon Richards, the son of Rolling Stone Keith Richards with imagery of black cats, UFO’s and Freemasonery. The collection from this long standing British label is for boys and girls and will ...
No Added Sugar winter 2015 cool kids fashion
No Added Sugar have a very strong campaign for their winter 2015 cool kids fashion brand. Featuring a superb candy coloured graphic print and striped textiles for girls dresses and textured quilted pattern brocades for Christmas holiday partywear while boys get blue/brown plaids and a graphic sub camouflage print. No Added Sugar is a well established British kids designer fashion label with a touch of quirkiness, this collection caught my ...
Exciting collaboration for No Added Sugar with Marlon Richards for kidswear spring 2016
News just in of a collaboration for kidswear spring 2016 between quirky and inventive kids label No Added Sugar and the son of legendary rock guitarist Keith Richards, graphic designer Marlon Richards. The boyswear collection features strong graphic images that in Marlon’s words represent the fact that “Children’s imagery need not necessarily be easily understood or even childlike but can also be esoteric and thought provoking, if not a ...
No Added Sugar with colour block theme kids fashion shoot for summer 2015
With a mix of styles seen this week No Added Sugar is the last of my British labels with a fun colour block theme kids fashion shoot for their summer 2015 collection. The collection shows a mix of the narrow and wide striped cotton school inspired dresses seen in past seasons and a new pointillist rainbow colour print with a range of oversized theme
Amazing upside down kids fashion pictures from No Added Sugar
Love these new images from No Added Sugar for their winter 2014 campaign with kids upside down or anyway, appearing to be upside down in a clever trickery shoot for the British well known label. The all girls shoot focuses on pastel shades this season with softer muted colours used for their signature wide striped tights and jersey dresses and skirts. The photographer is 
No Added Sugar kids fashion spring 2015 showing at Playtime Paris
Playtime Paris kicks off today and amongst the British exhibitors at this kids fashion trade fair will be the  No Added Sugar kids fashion collection. Known for their no-nonsense but stylish approach to kidswear for girls and boys, they produce easy to wear dresses with unusual details for girls and striking colours in simple shapes for boys. Playtime Paris is ...
Stunning kids fashion shoot from No Added Sugar for kidswear winter 2013 by Sandra Freij
No Added Sugar have really produced a fantastic kids fashion shoot for their new fall / winter 2013 collection this season with a reminder that Halloween is coming up soon too. Shot by fashion photographer Sandra Freij the shoot took place in an old house in London’s Spitalfields area and has a dark and haunting atmosphere added to by the props ...