spring 2017 Archives - Smudgetikka

Some kimono kids love today to mark Fashion Revolution week which highlights ethical manufacturing and highlights the workers who make your clothes. Owner of Olive loves Alfie store and webstore Ashlyn Gibson also produces her own label collection and inspired by a visit to Japan she has a wonderful selection of kids kimono’s currently in stock. As designer and owner of the label she can also control her manufacturing ...

Releasing a new kids fashion video last week as one of the coolest brands in town The Animals Observatory have a pretty grungy shoot to match for lifestyle photos too. Keeping themselves a little apart by not showing at the major fashion fairs, only by appointment in Paris, has been a good strategy for the new brand.

One of the key Japanese kidswear exhibitors for SS17 in Paris last year was the highly sought label Arch & Line. The collection not only has a huge range of quirky humorous logo T-shirts in a great quality cotton but also a more formal dressing side for both boys and girls. The idea of the collection is for children and adults to enjoy the line together, aiming to make clothes ...

Cool boyswear today for a change, there are so many amazing girls fashion styles that boyswear is often neglected in the fashion editorials but Someday Soon is a Scandinavian label with a very strong visual style for boys, though of course there’s nothing to stop girls wearing it too. Created by Danish couple Jacob & Cathrine Høilund who decided to start a street fashion brand for boys aged ...

Halo Luxe have a strong line of cool kids fashion accessories which for spring/summer 2017 they chose to shoot in a very artistic white out story called ‘Fairies and Fireflies’. Shot by NYC photographer Eliza Logan who is known for her artistic approach the summer campaign showcases silver metallic, white and strong pastel hairbows and collars that can add the special touch to any outfit. Sweet pastel pink ...

Summer kidswear goes bright this year and Moschino’s summer campaign by Federico Leone is one of the brightest of all with colour pop in all the trend led 2017 shades. Leading into the Easter holiday instead of shiny bright Easter eggs I’ve got shiny bright Easter looks for you all! Vibrant red twinned with pink is bang on trend for 2017, here from Moschino shot by Federico Leone   Abstract Pop prints ...

Milou & Pilou vintage look kidswear for girls first launched in Barcelona in 2014. I saw the Spanish label at Bubble London last year and was impressed with the simplicity and quality of their offering. Timeless design with a vintage twist, they offer nostalgic looks with stylish tops in Liberty prints and pinafore or bib styles in soft denim.

The H&M Studio line second release has Victorian print inspired kids summer fashion. With a fairy story about a brave ballerina and a charming little boxer in a magical world the collection riffs on current kids trends mixing up sportswear and Victorian fairgrounds and circuses with prints that look like tattoos from the olden days. Online and available now, the Studio line is a better quality, slightly more expensive collection for the ...

A cute shoot for today from Baby Dior with the theme Alice at the Plaza Athenee in Paris. Showcasing the new Baby Dior summer 2017 collection and with a riot culminating in a pillow fight for the video at this grand hotel the models must have had a brilliant time. The shoot illustrates the tradition of beautifully dressed children behaving badly with Alice and her badly behaved brother ...

A beautiful flower power summer kids fashion shoot today from childrensalon.com featuring some of the best flower print fashion from the top kids designer labels just as the sun has finally started to shine. Shot by Dan Scudamore and styled by Gea Pereira the story is titled ‘In Full Bloom’ and all the clothes and accessories are available at childrensalon.com including items for Gucci, Junior Gaultier, Molo and Monnalisa Chic.