Kids Jurassic Park fashion collection by Sometime Soon

Kids Jurassic Park fashion collection by Sometime Soon featured today. The collection is timed to launch in stores on May 22nd, 2018 just before the release of Jurassic World – Fallen Kingdom which is released to UK cinemas in June 2018.

The Danish brand, Sometime Soon who used to be known as Someday Soon but have had a quick name change for the next season due to a trademark issue, were approached by one of the leading media and entertainment companies, NBC Universal, after their team saw Sometime Soon’s collection at a variety of tradeshows in 2017. With their distinct clean Scandinavian style, mixed with bold statements, both brands were keen to collaborate, leading Sometime Soon to produce their first collaboration capsule.

For Sometime Soon, it was important to create a fashion collection that incorporates their unique style; that fits in with their niche designer creative universe, and gives a point of difference from other dinosaur partnerships. Unlike other child focused high-street or designer collections, Sometime Soon were given the creative freedom to use the assets provided by Universal Brand Development to fit into their brand identity.

In classic Sometime Soon streetwear style, the Jurassic World collaboration includes a range of bold statements, motifs and prints in a selection of t-shirts, hoodies and sweatshirts, sweatpants, shorts and accessories. Primarily designed for boys, however with a noticeable gender fluid style, the 100% organic cotton collection is produced in Europe, and will be available from 2 years to 14 years.