Pucci kids at the Pucci Palazzo safari for summer 2018.
Emilio Pucci is the latest designer name to launch into kidswear for the spring/summer 2018 season.
Shot in the amazing Pucci family home where the designer also worked in his atelier, this is a very cute look at the launch of the Pucci Kids collection.
The collection features classic Pucci prints in a wide variety of trend led options for fashion inspired girls. Bomber jackets, long midi skirts, wide trousers and swimwear appear as well as more commercial little dresses and T-shirts.
The label is licensed to the renowned Italian company of Simonetta who produce a number of high end designer collections to a very high standard in Italy.
Signature Pucci prints for girlswear SS18 against the fabulous painted walls of the Pucci Palazzo in Florence
Mid length skirts from Pucci kidswear collection new for summer 2018
Cool frill collar bomber jacket and wide pants from Pucci Kids for summer 2018
Pucci kids in the Pucci Palazzo safari for summer 2018!
The Pucci kids collection has that all important Italian summer holiday vibe with the signature print style
The Pucci collection features block colour dresses as well as print and colour tones range from yellow to pink, purple and blue
The optical art prints are stunning at Pucci kidswear SS18
Blue colourway of the classic Pucci print