As We Grow is a sustainable kids knitwear brand from Iceland. Its roots lie with the charming story of a woollen sweater knitted in Reykjavik, which has enjoyed life as a ‘travelling heirloom’. For over a decade this garment has been passed on from boy to girl; loved, worn, lost and found again, temporarily finding a home in Amsterdam and acquiring a shared history in the wardrobe and memories of many a child.
The summer 2018 childrenswear collection is dominated by blue shades from grey steel to navy.
Denim dot rompers, sky-blue plaid bloomers and teal long johns sit alongside cotton and alpaca-mix t-shirts and sweaters in the palest of blues. The collection is punctuated by neutral tones of cream, grey and mushroom.
Made in Peru using biodegradable materials such as alpaca, wool and pima cotton and linen, As We Grow ensures that every step in process of bringing each of its items to life is a sustainable one. Extended sizing means each item can be worn over a long period of time, sizes go from 6-18 months, 3-5 years and 6-8 years.
Dot denim and pocket dress by As We Grow for summer 2018 kids fashion