As We Grow Archives - Smudgetikka

Classic sustainable kids knitwear by As We Grow is perfect for the new circular  fashion economy. This beautiful Icelandic based knitwear company has expanded from their initial sweater offering into a wider range of garments that share the classic with a modern touch aesthetic. As We Grow is one of the most authentic, sustainable and “slow fashion” kids brands to emerge in the last ...

As We Grow is a sustainable kids knitwear brand from Iceland. Its roots lie with the charming story of a woollen sweater knitted in Reykjavik, which has enjoyed life as a ‘travelling heirloom’. For over a decade this garment has been passed on from boy to girl; loved, worn, lost and found again, temporarily finding a home in Amsterdam and acquiring a shared history in the wardrobe ...