A gorgeous set of family portrait fashion appear in the new issue of Hooligans magazine shot by Max Wagner.
Styled mostly from chain stores using Zara, H&M, Topshop, Cos and Aqua, the shoot has a pleasing smoothness with subdued pastel tones throughout.
Whether they are real families or not we are not told but the ideas for family portraits here are certainly inspiration.
As well as the new issue Hooligans have started their own online store featuring an edit reflective of the magazine’s style, find it at Hooligans Clique. The new issue can be freely downloaded here.