Main Story kidswear summer 2018 continues the graphic print story for their second collection.
Aimed at children aged 2- 11 years, this young British brand has a unisex identity with contemporary styles that try to inspire creativity and imagination in young children.
In Main Story’s own words “Our collections draw on inspiration from the world of art & design. Utilising soft-tone colours and contemporary print in minimalist styles. Each piece is designed to be comfortable, and provide ease of movement, using only soft natural fabrications, and organic qualities where available. The range consists of seasonal printed styles, layering knits and year-round modern basics for boys and girls. Pieces that we hope you will pass on to be worn some more after they no longer fit.”
Main Story kidswear summer 2018 with graphic prints
Graphic and comic print styles at Main Story for summer 2018
Softer shades at Main Story for spring/summer 2018
New colorways and prints for Main Story summer 2018 unisex kids fashion
Contemporary styling for girlswear at Main Story SS18
Main Story, a British brand for kids aged 2-11 years
Bold botanical print for summer 2018 from Main Story
Playful prints to inspire kids at Main Story summer 2018
All photos by Chieska Fortune Smith for Main Story – all rights reserved
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