Pitti Bimbo 87 news from the world's top kids fashion trade show

Pitti Bimbo in Florence is the world’s top kids fashion trade show where every June and January the cream of the kidswear business gather to see new season’s trends, kids catwalk shows and attend fabulous events and parties.

The next edition, Pitti Bimbo 87 runs from Thursday 21st June till Saturday 23rd June and there are a lot of new exhibitors present as well as a packed event schedule.

From the press release below, the numbers and what’s new.

‘557 collections, 347 of which from abroad, 146 new names and returns, over 5,300 buyers and a total of 10,000 visitors at the last summer edition: these are the figures for Pitti Immagine Bimbo 87, the key international fair for the kids’ hemisphere. This is the only international rendezvous capable of capturing the most creative vibrations of a constantly evolving sector which has become an unmissable event for buyers from the top department stores, boutiques, concept stores and the best e-commerce sites.

Season after season, the fair has become a progressively complete universe, from the brands that make research and design their stylistic signature, alongside the names that belong to the classical world and the big designer labels that choose Pitti Bimbo to present original projects or global launches. Stylists, established brands, the sartorial vocation of Apartment; sustainability, the banner for Ecoethic; the dynamic dash of Sport Generation; the street soul of Superstreet; the athletic-metropolitan dimension of the new #ACTIVELAB section; the mixture of research and experimentation in KidzFIZZ; the lifestyle of Fancy Room; the incubator of brands that are small in size but big in content of The Nest. All of this is the Pitti Bimbo experience.’

The most important debut is the Philosophy collection by Lorenzo Serafin’s clothing line for children, produced and distributed on license by Gimel.

Also DSquared2 takes part in Pitti Bimbo for the first time and communicates its world inside an independent space in the Fortezza da Basso. At 9.00 p.m. on Thursday 21 June, a thrilling end of year prom-themed dance will celebrate five years of the kids’ line and the birth of a new capsule collection. Monnalisa too have a fabulous 50’s garden event on the Thursday evening so prom dresses will be required dressing for sure. (I’m not convinced my old 50’s vintage dresses from art school will still fit me for this!)

The Apartment, KidzFizzand #Activelab will be having catwalk shows as well as the popular Children’s Fashion from Spain.

‘Following its successful launch in January, #Activelab is getting bigger. This is the new research laboratory at Pitti Bimbo: the same DNA as Kidzfizz but with a street and sport imprint. At the Cavaniglia Studio – an expressly dedicated area inside the Cavaniglia Pavilion – a layout with playfully feisty tones will welcome a selection of international brands that experiment with sportswear, street and activewear, spheres that have cool connotations in the world of children. The names: Bangbang Copenhagen Aps, Barn of Monkeys, Carlijnq, Cribstar, Gardner and the Gang, Gro, Iglo+Indi, It’s in my Jeans, Jooseph’s, Kids and The Gang, Kinderkind, Kukukid, Loud Apparel, Maisonnoee Kids, Mousse Kids, Oji, Sproet & Sprout, Tiba + Marl and Two in a Castle. New for this edition, a special performance installation in the Sala della Ronda will give visibility to a selection of brands.’

On the catwalk from Apartment on Friday will be the clothes of Gadi srl, Little Creative Factory, Myre Sp. Zo.o., Piccola Ludo, Raspberry Plum, and Velveteen.

Plus, new to this edition, on Thursday 21 June, the performance-installation that will put some brands of #ACTIVELAB on show: Bangbang Copenhagen Aps, Barn of Monkeys, Carlijnq, Gardner and the Gang, Jooseph’s, Kids and the Gang, Kinderkind, Loud Apparel, Oji.

‘On 2 July over 360 stands from Pitti Bimbo 87 will go online on E-Pitti.com making 2,000 products accessible to certified buyers only for a period of 8 weeks. In addition to the stands, there is constantly updated editorial content, trends for next summer, looks and mood boards to support navigation according to the thematic areas. The e-PITTI.com-innovation symbiosis is confirmed with READY-to-ORDER, the B2B app for taking orders using an iPad and with e-P Summit 2018 (Milan, 20-21 November), the annual rendezvous dedicated to the fashion-tech world.’

Below some of the highlights from the catwalks at the 86th edition of Pitti Bimbo for the fall/winter 2018 season.