California Story, a new kids fashion editorial by Abi Campbell shot on the hoof with some of the city’s most famous architectural landmarks from the 50’s and 60’s.
A special Smudgetikka collaboration with Simonetta, the Italian kids fashion label renowned for their exquisite girls dresses which can be worn for ceremony and special occasions or a just a city style holiday.
Simonetta also produce a sportier, cool girl vibe in the collections but the dresses are their signature with the quality and style that Italy is so well known for.
The shots have a sweetly retro style to them which is suggested by the colour match of the locations and the outfits.

California Story, a new kids fashion editorial by Abi Campbell

Fine florals from Simonetta summer 2019 girls fashion

California’s finest signage with a nod to Mickey Mouse and a dress by Simonetta

A California story wouldn’t be complete without the fabulous Big Boy, love this graphic block cardi by Simonetta

A modern day touch with the sharp silver jacket by Simonetta girls fashion

Model Rachel Shevchenko shot by Abi Campbell, styled by Angel Tailan
Photography and Art Direction by Abi Campbell for Smudgetikka – all rights reserved
Styling by Angel Tailan, model Rachel Shevchenko
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