Bellerose Back to School kids fashion today, in honour of back to school week.
Of course in the UK nearly all schools have a fixed school uniform so its not quite the fashion buying frenzy of the continent but we appreciate the sentiment of school based shoots even if the clothing is more weekend appropriate here.
Shot by the brilliant team of photographer Melanie Rodriguez and stylist Deborak Sfez the shoot utilises the cool charm of the Bellerose kidswear and the nostalgia of the school gymnasium.
The Bellerose label has adult collections too so is well versed in the trends of the season and they have picked up both current sports influenced styling here as well as the tweedy/plaid trend for this coming winter.
Bellerose Back to School kids fashion for FW18
Track style at Bellerose for FW18 kidswear