Kidswear in 2017 looks to be steaming ahead with a full trade show schedule which has already kicked off in Amsterdam with Kleine Fabriek and starts in Italy with Pitti Bimbo next week.
To start the new year here today I am highlighting on of the newest designer kids fashion labels OWA YURIKA with their second collection for spring/summer 17.
Owners, mother and daughter Yuki and Yuriko feel that modern parents who appreciate innovative designs for themselves want to dress their children in more unique clothing without making their daughters appear forcedly girly, and that that they can instil confidence in them by dressing them with originality and encourage them to embrace girlhood in an individual way.
In the era of fast fashion, the ethos behind OWA YURIKA is to teach the next generation to prioritise quality in all things. With well-made clothes they’ll cherish, the label aims for a heritage modern feeling.
OWA YURIKA casual modernity for kidswear SS17
OWA YURIKA preview for Spring/summer 2017 kids fashion