Loving these Hello Simone cute kids photos for their FW17 lookbook taken by British photographer Emma Donnelly who works as Take a Picture Lady on Instagram.
Hello Simone is one of those French kidswear brands who are a little under the radar and don’t get as much publicity as better known brands but every season I find something I love in their collections.
The collections are always inspired by travel and this season feature mountain and Llama motifs.
Hilariously their website is currently closed as they appear to have taken August off and will be re-opening at the end of the month with the collection I’ve featured below.
Bravo to them for doing this, a little slow time in this frantic world is to be appreciated, I always thought it was a wonderful idea that France and Italy took the whole month of August off collectively and everyone left the cities for the seaside.
My Italian contacts tell me this doesn’t happen as much anymore but I think that’s actually a shame, even though it used to drive me mad trying to get prices from continental PR offices in August.