family fashion Archives - Smudgetikka

Family style fashion in a shoot across the generations first seen in FY Magazine. Shot by Tim Marsella, styled by Becky Seager and with art direction by Liz Sheppard this shoot acknowledges that gone are the rules that dictate certain dress-codes for specific generations. Mixing time-tested classics with youthful colour-pops for a winter wardrobe inspiration that ...

Dolce & Gabbana started the trend, using children in family scenarios set in their favourite  homeland of Sicily for their main fashion campaigns and it seems the group photo is catching on in a big way. New summer campaigns from Tommy Hilfiger and Benetton feature family groups and Givenchy have given a starring role to model Mariacarla ...