The ethicool kids fashion brand from Copenhagen New Generals has released their lookbook photoshoot for spring 2014 and I am quoting their own words below as they put their concept so well.
“In a world of reality TV shows that are anything but real, of talent shows and of tabloid papers it sometimes feels as if being famous – being a star – is the only measure of success. We think everyone is a star and everyone is special. With the spring/summer 2014 collection we celebrate the star in everyone”
The collection focuses on monochromatic looks that have become the signature style of New Generals for both boys and girls with the addition of cerise for girls and petrol blue for boys. The design is clean and graphic and stripped of any bling that we associate with stars these days. Visit the website here where the summer 2013 is now on sale.
New Generals ‘Star’ collection for kidswear summer 2014
New Generals preview for summer 2014 kids fashion from Copenhagen, loving those trainer boots too.
The only colour accent on the girls collection is cerise from New Generals for spring 2014
New Generals spring 2014, a deep petrol blue is the one colour accent for boyswear.
New Generals spring 2014 ethical kids fashion preview
The ‘Star’ themed collection for summer 2014 from New Generals ethicool kids fashion brand from Scandinavia.
Unusually an all white look for summer 2014 from New Generals ethical kids fashion preview.
All photos from New Generals – all rights reserved
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