Goodbye Junior Magazine, the paper edition of the 'World's Best Parenting Magazine' bows out. - Smudgetikka
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Goodbye Junior Magazine, the paper edition of the ‘World’s Best Parenting Magazine’ bows out.

Its been a 15 year run for Junior Magazine which is pretty good going for any title let alone such a specialised magazine which really was the’ World’s Best Parenting Magazine’ in its heyday though the format has been copied and diluted so many times it became over familiar.

As Fashion Director for all that time I have seen an enormous change in the kids market both in fashion terms and the amount of fantastic design products that are available now for children and parents compared to when the magazine began.

As I remember the choices for prams, buggy’s and diaper bags consisted of plain navy blue, navy blue spot or navy blue check – and that was it!

The designer kids fashion market has exploded, I now have contacts with around 500 companies compared to 50 or so in the early issues.

Fittingly for a magazine killed off by the digital revolution and the increasing popularity of the internet for new parents the last shoot I ever planned with the brilliant photographer Ian Derry whom I worked with for over 10 years was an ‘old skool’ film project, using a vintage Hassleblad camera and black and white film which took an unbelievably long time to come back from processing.

The result is below, a very beautiful set of pictures for the final awards issue of Junior Magazine. Farewell Junior, sad to see you go but all the values of great design, quality production and just damn cool stuff will be carried on at smudgetikka.com. I look forward to seeing what the next 15 years look like.

Pale Cloud dress shot by Ian Derry for Junior Magazine July 2013, the last ever issue.

Pale Cloud dress shot by Ian Derry for Junior Magazine July 2013, the last ever issue.

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – Pale Cloud dress

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - Rachel Riley girls dress

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – Rachel Riley girls dress

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - Jean Paul Gaultier girls dress

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – Jean Paul Gaultier girls dress

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - Stella McCartney girls dress

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – Stella McCartney girls dress

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - Simonetta girls dress

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – Simonetta girls dress

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - Stella McCartney boyswear

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – Stella McCartney boyswear

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - boyswear from smallable.com

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – boyswear from smallable.com

 

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 - kids footwear from Angulus

Ian Derry Awards photoshoot for Junior Magazine last ever issue July 2013 – kids footwear from Angulus, coat by I Love Gorgeous

All photos by Ian Derry for Junior Magazine, hair and make up by Hester both at Era Management, styling by Linda McLean – all rights reserved

All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2013

 

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