Wolf & Rita fall/winter 2018 kids FolknRoll fashion which is in stores from 3rd August. Their press release explains it much better than I can;
‘This season’s collection is inspired by Portuguese folklore and popular traditions.
In Podence, in the northern region of Portugal, the Caretos appear every Carnival, running through the streets dressed in suits made of yellow, red, black, blue and green fringe wool quilts, wearing brass, leather or wooden masks and rattles in their belts. They jingle and jump and shout, playfully disquieting everything and everyone!
In Nazaré, land of fisherman, the women await their return from the sea wearing seven skirts, for the seven waves of the ocean, the seven days of the week, the seven virtues, the seven colours of the rainbow!
And then this colourful palette is given a contemporary twist through Marcel Dzama’s illustrated characters and creatures, including dancing tree people and eerie-looking masquerade!
With this collection Wolf & Rita hope to inspire every kid to be a keeper of these traditions, reliving and remodelling it through their innocent eyes and playful charades.’
Inspired by the Folk legends of Portugal, Wolf & Rita for F/W18 kids fashion
Kids FolknRoll fashion for winter 2018 by Wolf & Rita
A/W kids campaign by Wolf & Rita inspired by local folk traditions
Wolf & Rita kids fashion for FW18 photographed by Carlos Lobo
Playful colour combinations at Wolf & Rita for autumn 2018 kidswear
Kids play carnival characters at Wolf & Rita for F/W 2018
Layered multiple skirts are based on traditional womenswear from Portugal at Wolf & Rita
Gorgeous diamond pattern skirt from Wolf & Rita for winter kidswear 2018
Marcel Dzama’s illustrated characters on prints for Wolf & Rita FW18 kids fashion
Photos and design by Carlos Lobo for Wolf & Rita – all rights reserved
Styling and Artistic Direction by Annah Segarra, Models, Afonso, Afonso Ferreira, Ana Maria, Beatriz, Carminho, Constança, Gabriela, Guilherme, Manuel, Rita and Sara
Photos were taken at Festas Sebastianas’ workshop and warehouse in Freamunde, Portugal. Special thanks to Caretos de Podence and Festas Sebastianas.
Posts copyright Smudgetikka – no reproduction without permission 2009-2018