The New Society is one to watch in kids fashion at the new edition of Pitti Bimbo 88 kids fashion trade fair which starts in Florence tomorrow.
Their first collection last winter was a simple but assured start and the new spring/summer collection soon to be released caught all the kids press attention when it was previewed last season.
The New Society is aimed as a conscious and timeless brand to children aged 3-14 years old. Mindful of the new generation whose ethics are strongly in favour of sustainability and lasting clothes, the collection is made from organic fabrics, based in Spain production is local in Europe.
For those not going to Florence, a selection of shots of the catwalks shows will be available on the Pitti Bimbo website under the Media Gallery tab.
All photos by The New Society – all rights reserved
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