Sustainability and kids fashion in Copenhagen at the CIFF Youth kids trade fair last week are a natural pairing.
There’s always been a sense with Scandinavia of a less frantic consumerism, the interior design world here reflects that with Danish homes featuring designer led pieces that are carefully considered before purchase.
The Nordic countries were also some of the pioneers in the use of certified organic cotton and new technology for outerwear, it goes without saying here that most of the cotton is organic.
At CIFF Youth some of the most interesting exhibitors had labelled items reflecting their sources and recycling origins.
Mini Rodini were one of the pioneers in the eco field but are wary of copying so refuse to let the press photograph the collection but I can report that business at Mini Rodini looks as good as usual for fall/winter 2019!
The new location for this trade show, formerly known as CIFF Kids, has brought it back to the Bella Centre complex and it sits alongside the womens and mens exhibitors for Copenhagen Fashion Week in its own hall.
The spacious surroundings let exhibitors make the most of their areas to build stands that resembled mini stores with plenty of room to examine the clothing and accessories.
As in Paris, teddy bear fabrics were in abundance and the most popular colours came from a spicy golden/rust/tumeric palette with yellow and green also strong. Towelling is also a textural favourite for boys and girls tops, replacing sweatshirting in some cases in antique rose pink, yellow ochre and deep sea green colours.
Sustainability looks likely to be of growing concern in fashion retail especially kidswear and it’s something the new generations of customers are demanding so it is likely to be ever more evident as the year progresses and any new brands would be wise to use organic and ethical features as a starting point rather than an afterthought.
All photos by Smudgetikka – all rights reserved
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