Cool boyswear today for a change, there are so many amazing girls fashion styles that boyswear is often neglected in the fashion editorials but Someday Soon is a Scandinavian label with a very strong visual style for boys, though of course there’s nothing to stop girls wearing it too.
Created by Danish couple Jacob & Cathrine Høilund who decided to start a street fashion brand for boys aged 2 – 14 years two years ago, they already had three kids and were finding it hard to sourced cool clothes for their oldest son.
By mixing Nordic simplicity with classic streetwear silhouettes and details and up to the moment prints they have produced a great Scandi brand with cool sentiments and a go for it approach.
Cool boyswear brand Someday Soon for summer 2017
Supercool boyswear by Scandi label Someday Soon for summer 2017
Cute hidden eye socks from Someday Soon for summer 2017
Details and accessories are important at Someday Soon summer 2017
Someday Soon are one of the few boyswear labels producing cool flower prints that boys will love
The palm print bomber at Someday Soon is one of my favourite boyswear pieces for summer 2017
Producing their own individual prints and logo’s give a special feel to the Someday Soon kids collection
I will change the world is an ongoing theme for the Someday Soon collection
All photos from Someday Soon – all rights reserved
Posts copyright Smudgetikka – no reproduction without permission 2009-2017