Scandi style kids fashion from Soft Gallery summer 2019

Scandi style kids fashion from Soft Gallery summer 2019 with a summer in the city style shoot.

The Scandinavian label which recently celebrated their twelfth anniversary has this year seen a split between the two founders Tine Holt Møller and Barbara Hvidt with Barbara leaving the mantle to Tine to pursue other interests.

“Soft Gallery has a long and proud history. Over the years, we’ve created our very own unique design profile, and the new ownership structure will not affect this. Moving forward, we’ll continue in the same great direction as always,” says Tine Holt Møller.

From the very beginning, Soft Gallery has created quality kidswear with a charming and remarkable design feature: Each season, the brand lets artists use the styles as their ‘soft canvases’, presenting unique and ever-changing prints on the Soft Gallery collections.

The style and substance of the brand will not be altering but there has been an increase in collaborations with projects such as sunglasses by Twenty Twenty and wallpaper, cards and posters with Mado presenting some of their most popular art graphics from the last 10 years.

The summer collection titled Time Machine has easy to wear sports influenced modern separates in ice cream pastels and using prints that remind us of symbols from the 60’s to the 90’s with fruit motif’s for girls and space and travel motifs for boys.