Petit Tribe is a new kids designer brand founded by two partners with an Anglo/African background. Olatoun Jolaoso initiated the idea almost 4 years ago when pregnant, inspired by the Fulani Tribe which she saw near her in Northern Nigeria whose vibrant prints and patterns she admired.
Joining with the designer Joanne Jong whose expertise was in fashion houses across Europe they together created Petit Tribe. The collection launches in March 2015.
Africa is the base for their original prints and the collection is for both boys and girls from newborn to 12 years old. A Giraffe logo was chosen for the brand and this runs throughout the collection in prints and as a stand alone motif. Shapes and fabrics are of a quality and style more often seen in adult labels using sophisticated textiles such as crepe de chine, cotton elastane and soft viscose jersey and featuring jewelled collars and necklaces as well as baby accessories such as double face cashmere blankets and gift sets.
Olatoun has also created a Petit Tribe foundation to support the building of schools and fund an education program for young Nigerians who desperately need help in this area. 1% of sales will be contributed to this foundation.
Nigerian inspired prints from new launch Petit Tribe for summer 2015 kids fashion
The fabulous jewelled necklaces are also part of the Petit Tribe collection for spring 2015 kidswear
Easy to wear kids designer brand Petit Tribe inspired by African textiles for summer 2015
There are sweet baby styles in the Petit Tribe collection too, here using a Giraffe print, the chosen motif of the kids fashion label
Boyswear at Petit Tribe features African inspired printed cotton blazers with Giraffe logo pockets for summer 2015 kidswear
African inspired prints at new kids designer brand Petit Tribe for summer 2015
The Petit Tribe foundation will help schoolkids in Nigeria with a percentage of sales donated from the Petit Tribe label.
All photos from Petit Tribe – all rights reserved
All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2015