New UK kids fashion launch Kingdom of Origin

New UK kids fashion label Kingdom of Origin launches today with a press preview this afternoon.

The website will be live on 1st March. This new label is firmly aimed at little girls who know their own minds and for mums who care what their children wear, how a garment has been produced and its origin.

Formed by the duo Vanessa Wright and Fiona Bailey who both have longstanding fashion backgrounds, the aim is to produce beautiful, premium clothing for children, with strong attention to detail, quality fabrics and a beautiful finish.

They also want to do something positive for the industry by supporting local artisans and ethical factories. Aiming to improve local economy and helping to revive British manufacturing is essential to the making of Kingdom of Origin’s ethos.

Patterns are designed and cut locally, then stitched in Leicester by a small team of expert seamstresses. Super-soft, hand-woven wool & tencel fabrics are ethically sourced from London based company, Offset Warehouse, where fabric is spun and woven by hand with no electricity whatsoever, making it a true zero carbon footprint fabric.

By sourcing a variety of best-of-British small craft businesses, including a family-run company making their trims, and privately owned textile printers, Kingdom of Origin have found a solid team to help produce their exclusive, non-mass produced products.

The Starlet Collection inspiration stems from the 60’s and 70’s rock ‘n’ roll era – the dawn of cool vibes, bohemian chic and relaxed style.