New kidswear brand Main Story has been posting some intriguing images on Instagram lately.
The label which is due to launch soon describes their ethos here;
“Main Story is a brand conceived for children from 2 to 11 years. Clothes for the creative, imaginative, playful world of children. We believe in the importance of the arts, principles of good design and responsible clothing.
Our collections draw on inspiration from the world of art & design. Utilizing soft-tone colours and contemporary print in minimalist styles. Each piece is designed to be comfortable, and provide ease of movement, using only soft natural fabrications, and organic qualities where available. The range consists of seasonal printed styles, layering knits and year-round modern basics. Pieces that we hope you will pass on to be worn some more after they no longer fit.”
Owner/designer Susan Cole has lived in London and worked as a womenswear designer for 8 years before having her son in 2010 (since then also adding a daughter into the mix). She has worked as a freelance designer in womenswear and childrenswear since so had a solid grounding in the business before deciding to launch her own label.
The photo campaign contains bold strong images shot by Chi @chieskafortunesmith.
New kidswear brand Main Story has strong graphic prints in a minimal style for fall/winter 2014
Strong graphic style from Main Story for kids fashion winter 2017
Minimal checked dress by Main Story a new British brand for winter 2017, boots by Chapter2 Kids
Colours for Main Story kidswear include mustard, lilac, soft pink, navy and black and white
Main Story kids collection is for ages 2-11 years
Graphic prints also include a black and white tiger at Main Story kidswear for fall 2017
Simple minimal shapes form the basics of the Main Story kids collection
Main Story – a new kidswear brand launching in the UK soon
All photography by Chi @chieskafortunesmith for Main Story – all rights reserved
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