New kids fashion label Jellymade was created by Irene Zugaza after studying fashion design in Barcelona and having worked in the kidswear world for many years.
She decided it was time to take a moment and rethink what legacy we want to leave to our children and future generations. She moved back to her hometown in the Basque mountains and got to work.
Presenting the first collection “Dear World” at this winter’s trade fairs for FW20 the Jellymade collection will be available from around July.
The ethos of the brand is to transmit the beauty of simplicity, focusing in colours and textures that transmit a new concept of serenity. Patterns are elaborated but comfortable at the same time, designed with elastic waistbands and adjustable straps to ensure they adapt to the growth of the child.
Fabrics are easy to care and recycle, such as organic muslin, organic french terry or cotton twill, and all have soft washes to achieve the softest hand feel.
New kids fashion label Jellymade for FW20