Monster's Baby, the cool T-shirt brand for kids created by two creative industry Uncles! - Smudgetikka
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Monster’s Baby, the cool T-shirt brand for kids created by two creative industry Uncles!

In an unusual twist to the normal ” I had a baby and decided there was nothing for it to wear” start up in the kidswear business Monster’s Baby was actually started by two young guys who couldn’t find cool T-shirts for their nieces and nephews.

Joe Olswang had a background in the music industry and VK Assi was a graphic designer who formed Monster’s Baby in 2012 and started selling from a stall in Portobello Market.

Things took off and the brand is now about to be stocked from Wednesday in Selfridges with an exclusive range of babygros and T-shirts and there are plans for a more extensive range later in 2013 to include harem pants, sweatshirts, jackets and shoes from 0- 8 years old. Other items will also be available directly online and at Amazon from March 2013.

Small print babygro in this summer's monochrome trend from Monster's Baby at Selfridges

Small print babygro in this summer’s monochrome trend from Monster’s Baby at Selfridges

 

Giraffe babygrow from Monster's Baby exclusive at Selfridges for spring 2013 kidswear

Giraffe babygrow from Monster’s Baby exclusive at Selfridges for spring 2013 kidswear

 

Doodle babygrow, cool graphics from Monster's Baby at Selfridges

Doodle babygrow, cool graphics from Monster’s Baby at Selfridges

 

Teddy vs Ted babygrow with a quirky feel, by Monster's Baby at Selfridges for spring 2013

Teddy vs Ted babygrow with a quirky feel, by Monster’s Baby at Selfridges for spring 2013

 

Alpha babygrow,  retro graphic from Monster's Baby at Selfridges for summer 2013

Alpha babygrow, retro graphic from Monster’s Baby at Selfridges for summer 2013

All photos from Monster’s Baby – all rights reserved

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