Il Gufo childrens fashion Arctic Wonderland FW18

Il Gufo childrens fashion Arctic Wonderland FW18 campaign shoot is a beauty.

Famed for their modern take on Italian classic fashion and quality of fabric and manufacture Il Gufo is a classic Italian family run fashion brand.

Il Gufo have recently opened a store in London at 313 Brompton Rd, South Kensington which currently has the SS18 collection but it won’t be long before the winter stock is there.

Il Gufo’s AW18 collection is a journey across the an arctic wonderland from Siberia to the colourful Mongolia. Inspiration is captured in the colours, shapes and materials of a collection that is divided into two parts: soft and sweet on one side, with an energetic pop edge on the other for boys and girls.

Details include stripes, fringing and embroidery which blend together to shake up classic styles, jacquard animals with 3D details, flocked flowers and macro graphics.

Worn in layer combinations: materials such as Merino wool are used for coats, accessories and maxi sweaters that turn into mini dresses, tribal eco-monkey fabric is used for long gilets and coats and down feather items are available in technical velvet while fluorescent colours bring a subtle urban touch.

Luxe party and special occasion wear is grouped with the Silver Label capsule collection featuring beautiful full length velvet dresses for girls and velvet suiting for boys.