Bold prints for kids fashion from Rebel Republic today.
Launched in May 2017, this girls fashion brand is handmade in Egypt while their bold colourful fabrics are imported from all over the world. Founded by a mother and daughter, Layla and Nada Amer who explain their inspired journey below;
“We always found difficulty in finding unique and eccentric clothes for our little ones, so we started buying garments and adding our own out of the box twist to each item.
People started asking where we bought those garments whenever our girls wore them. One day in particular I took my daughter to an event and people insisted on ordering a pompom denim shirt that my mom and I made for her, so I agreed, amazingly by the time the event had ended we had taken 50 orders. That day mum and I decided we needed to turn our passion to something big, and that was when Rebel Republic was born. In no time, Rebel Republic was all over Egypt!
We launched our first collection in May 2017, and that very first collection we launched, we were approached by Level Kids Dubai, Tyrano Abu Dhabi, and Saks Middle East! We were so overwhelmed by the love people have for our brand, however, we were not ready yet to go international and to produce such quantities. We wanted to open our own boutique here in Egypt first and take everything step by step.”
They are now known throughout Egypt as the ‘House of Prints’
Rebel Republic will be presenting their spring/summer 2020 collection to buyers at Pitti Bimbo next week and are the first Middle Eastern brand to make it to Pitti Bimbo.
The spring/summer 2020 collection is inspired by a trip to Havana and by the exotic and lively rich Cuban culture found there. The collection incorporates both the traditional clothes style and the Cubans colourful lifestyle with Rebel Republic decorative twists.
The stylist and art director Salwa El Tambouly has created an individual look for the Rebel Republic campaigns with a strong identity and creative flair.
Pitti Bimbo starts Thursday 20h June till Sat 22nd in Florence, Italy.
The Clements Twins model the new Rebel Republic summer 2020 collection
Bold prints for kids fashion from Rebel Republic SS/20 collection previewing at Pitti Bimbo next week
The bold prints for kids fashion by Rebel Republic for SS20 are inspired by a visit to Havana
Cream lace tops contrast with the bright prints at Rebel Republic for kids fashion summer 2020
The frilled and ruffled skirts are inspired by the styles of Cuba at Rebel Republic
Prints are the key signature of Rebel Republic known as the ‘House of Prints’ in their home country of Egypt
Fun summer florals at Rebel Republic for the ‘Havana’ collection preview for summer 2020 kidswear
Photography and Art Direction of the Clements Twins by @creativesoulphoto – all rights reserved. Hair, make up and headpiece: @_artab Styling @style_with_salwa Models: @clementstwins
Photography of models Lana and Talia @bysarahlasheen – all rights reserved. Art direction and styling: @style_with_salwa.
Posts copyright Smudgetikka – no reproduction without permission 2009-2019