They are one of the more unusual kidswear companies, Anchovy produce kids design fashion whose colour shaded prints are driven by their own customised App.
Artists Giedre and Karolis started with an idea to make an interactive design tool that turns words into colour gradients simply by typing which came from their background as artists. Their daughter Juka was the first to try it out using an iPad, they loved the process and the patterns it created and decided to launch a fashion line using it.
The current spring collection is on their website but mostly there is a set of cool art shots and a video by Julija Goyd well worth a look.
The new collection for SS2017 will be exhibited at Playtime Paris and has the theme of Pink is Blue to reference the two most stereotypical colours for childrenswear and is in the gradient colour that these words produced.
The collection has clothing and scarves and is in high quality linen and silk for women and children sourced from Italy and Belgium.
Beautiful colour gradient cloth by Anchovy for spring/summer 2017
Kids design fashion led by colour gradient produced from a words to colour App at Anchovy
The spectrum of colours for Spring 2017 fashion at Anchovy
Artistic backgrounds help the designers at Anchovy with their concept colour shading for summer 2017 fashion
Kids fashion at Anchovy is in linen and silk with simple shapes emphasising the colour gradients for spring 2017
Anchovy will be exhibiting their SS17 collection at Playtime Paris 2nd and 3rd July
All photos by Chiara Santarelli for Anchovy – all rights reserved
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