Wow where to start, this is a great Bubble London show with plenty of fresh new exhibitors to excite the buyers and press alike for kidswear next summer.
In this first post I want to concentrate on three key stories, one is colour, there was an abundance of yellow at the fair often with or complementary to mint green, its a key colour story for summer 2013 along with splashes of neon pink and orange. Flesh tones and soft pastels are still there but not as extensively.
Next there is so much detail around necklines, bows, ribbon thread gathers and square cuts feature strongly.
Lastly for today, it looks like the Flamingo is shaping up to be creature of the season, it’s the perfect colour, neon pink, elegant and can be reduced to cartoon simplicity, what could be better.
Marmalade and Mash, simple shapes in key colours and stripes are always a winner in the summer season for kids.
The perfect yellow cardigan for children with ruffled neckline by Hucklebones for summer 2013
Aravore combines yellow and green in one dress for a simple kids summer run around style
I defy you to find a cooler outfit than this! Mint green stripe bloomers and gold bomber jacket from No Added Sugar with brand new sunglasses line for 2013
Little Duckling's softer toned yellow looks retro with dark red stripes
Tootsa MacGinty combines the colours in a fab boy's harlequin sweater for summer 2013
Bonnie Baby uses yellow stripes with denim blue, looking to the export market they have a shop opening soon in Hong Kong
Congratulations to Indikidual, the winners of the Stand out Stand Bubble London award for this season.
Jessie and James plaid and gathered collar and a jersey dress is super stylish
Beautifully tailored bow collar by Hucklebones on a girls top
Pure simplicity with 2 cuts in a variety of fabrics and a dreped neckline from newcomer Little Troll who has recently left Jasper Conran
Tie neckline detail from Welsh company Pili Pala in an organic range
Flamingo crazy, hot pink print bag from Molo for summer 2013
Flamingo sweater from I Love Gorgeous for summer 2013
Mr Flamingo, a hit in the middle at Dandy Star
Part Two of Bubble London summer 2013 trends to come tomorrow including print choices and textures.
All photos by Smudgetikka – all rights reserved
All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2012