Gorgeous Christmas at The White Company and The Little White Company

The White Company  took over one of the most special houses in Soho for their Xmas 2011 preview. It is an old Georgian house where very little has altered over the years and all the old mouldings and fittings remain, truly atmospheric.

It is always good to see Christmas presented in real size rooms and the combination of the focus on white decorations with the old coloured walls worked well.

Here is a round up of the new items coming later in the year.

The new winter candles from The White Company contrast well against the painted deep red Georgian front room

The new winter candles from The White Company contrast well against the painted deep red Georgian front room

Simple clear and crackled glass ornaments on the Christmas tree at The White Company for Dec 2011

Simple clear and crackled glass ornaments on the Christmas tree at The White Company for Dec 2011

The new vintage style glass finish at The White Company for winter 2011

The new vintage style glass finish at The White Company for winter 2011

Stunning bedroom set from The White Company for winter 2011

Stunning bedroom set from The White Company for winter 2011

Cute felted bird Xmas tree decoration from The White Company for Christmas 2011

Cute felted bird Xmas tree decoration from The White Company for Christmas 2011

Simple rocking horse Xmas tree decoration from The Little White Company for Christmas 2011

Simple rocking horse Xmas tree decoration from The Little White Company for Christmas 2011

Soldier Xmas tree decoration from The Little White Company for Christmas 2011

Soldier Xmas tree decoration from The Little White Company for Christmas 2011

Country girl Xmas tree decoration from The Little White Company for Christmas 2011

Country girl Xmas tree decoration from The Little White Company for Christmas 2011

Girls stocking and wrapping paper from The Little White Company for Xmas 2011

Girls stocking and wrapping paper from The Little White Company for Xmas 2011

Winter 2011 fashion preview for girls at The Little White Company

Winter 2011 fashion preview for girls at The Little White Company

Textiles and doll by The Little White Company for girls winter 2011

Textiles and doll by The Little White Company for girls winter 2011

Nightwear for girls from The Little White Company for winter 2011

Nightwear for girls from The Little White Company for winter 2011

Boy's clothing and nightwear for winter 2011 from The Little White Company

Boy's clothing and nightwear for winter 2011 from The Little White Company

The boy's bedroom from The Little White Company for winter 2011

The boy's bedroom from The Little White Company for winter 2011

Xmas stockings and toys for boys for winter 2011 from The Little White Company

Xmas stockings and toys for boys for winter 2011 from The Little White Company

Pictures of spring 2011 inspiration from The Little White Company for children everywhere

From fashion to gardening to bedding and toys, The Little White Company have captured a certain fashionable lifestyle of the classic English childhood.

Preview pictures of the new spring ranges here will lift winter’s gloom and have you in the springtime mood dreaming of warmer days again while we linger indoors in the grey light and sub zero temperatures.

 

Little White Company kids fashion for spring 2011

Little White Company children's fashion for spring 2011

 

 

Little White Company children's fashion for spring 2011

Little White Company boys fashion for spring 2011

 

 

Little White Company soft play Little Picnic for summer 2011

Little White Company soft play Little Picnic for summer 2011

 

 

Little White Company sow my first seeds for spring 2011

Little White Company sow my first seeds for spring 2011

 

 

Little White Company Little scales and Little wooden till for spring 2011

Little White Company Little scales and Little wooden till for spring 2011

 

 

Little White Company spring 2011 children's bedding in soft pastels

Little White Company spring 2011 children's bedding in soft pastels

 

 

Little White Company floral baby fashion for spring 2011

Little White Company floral baby fashion for spring 2011

 

Al photos by The Little White Company – all rights reserved

Christmas preview from The White Company, children’s and adult fashion and homes

I want to show you the pictures from this fantastic house in Fitzroy Square in London, it is the perfect setting for The White Company to have shown their Christmas products, the grey toned walls set off the white items so well and is also the perfect house, I think nobody wanted to leave once through the door.

Location house at Fitzroy Square in London W1

Fitzroy Square London location house, so grand

Blue plaque for a previous owner

Blue plaque for a previous owner

I can understand how an artist would have loved it as the corner site allowed big windows all down one side as well as the front and back of the house which let in huge amounts of light to the drawing rooms.

Christmas 2010 by The White Company in London

The White Company Xmas table and decorations

Dressed for Christmas by The White Company

The White Company Xmas simple tree decorations and grey knit accessories

Christmas tree decoration for 2010 from The White Company

Subtle and beautiful tree decorations

Santa decorations for Xmas 2010 from The Little White Company

The White Company Xmas children's tree decorations

The White Company Xmas children's tree decorations

Cute oriental tree decoration

Plus there were some great clothes for Children from The Little White Company featuring grey and cream cashmere knits and baby blankets and nightwear for winter’s cooler evenings.

Christmas party wear from The Little White Company for children Xmas 2010

On trend grey party childrenswear from the Little White Company

Soft play toy’s featured strongly, I loved the soft cotton tea set, no worries about those tea cups breaking!

Christmas present tea set in cotton by The Little White Company

Soft play cotton tea set

Nightwear and soft toy's by The White Company

Soft Guitar and kennel for the boy's

All photos by Smudgetikka – all rights reserved