It is a truly incredible place, the new members only children’s club just opened in Chelsea that is a sister club to the Purple Dragon Battersea kindergarten and nursery, already a byword for the best day nursery in London. Founder Sharia Meyers has a background that included working with Roland Mourier so knows a thing or two about style.
No expense has been spared to entertain the little ones from babyhood to 12 yr olds with a soft play area to rival many paid for separate establishments, a fake volcano and dinosaur play area, a music centre where songs can be recorded, interactive white board play, a child friendly sized kitchen and even a swimming/paddling pool.
The opening party last week saw Chelsea and Kensington residents Elen Rivas, Eva Herzigova, Jasmine Guiness, Sara Parker Bowles and Tamara Beckwith enjoying the facilities.
The club is open to parents also with a grown up lounge,restaurant area, library and virtual golf area to hang out and have a coffee or lunch after dropping your offspring off. Parents are encouraged to stick around but can book up to 2 hours of childcare if they wish to shop.
Its expensive but if you are a Chelsea resident, hard to see why you would choose anywhere else and perhaps will provide inspiration for others further out from the centre of town.
All photos from Purple Dragon – all rights reserved.
All posts copyright to Smudgetikka – permission must be asked for reproduction Nov 2009 – 2011