New Generals are one of the most innovative companies working in kids fashion today. From the beginning the brand was conceived for the modern era with its eco and sustainable ethic combined with a cool edgy direction that stems from both the creators background in adult fashion.
New Generals fall / winter 2013/14 children’s collection retains black as the key colour but this is lifted with shades of soft plum, grey and slate blue. At the catwalk show held as part of the CIFF Kids trade fair in Copenhagen, amazing braided knitwear caps, scarves and showpieces designed by David Anderson using recycled designer wear and upcycled production waste accessorised the catwalk looks.
The models stopped and paused in front of the buyers and press which gave us a great opportunity to photograph the collection from up close. I was backstage before and saw the difficult circumstances of the last few minutes, crammed into a badly lit corridor where the boots and gloves were dipped into glue and glitter right at the last minute before the models entered the stage.
New Generals winter 2013 kids fashion featuring braided knitwer by David Anderson
Amazing braided cape throw at New Generals fall / winter 2013 kids collection, a collaboration with David Anderson
Horizontal lines on tops and trousers are a feature at New Generals for winter 2013 / 14 kids fashion
Braided cap accessory at New Generals kids ethicool fashion for winter 2103 collection
The soft plum touch with a zip adds a distinctive look to this New Generals winter 2013 jacket for children
The glitter fingertip gloves and glitter soled boots at New Generals kids ethicool collection for winter 2013
A soft bird print is the decorative element for girlswear winter 2013 at New Generals kidswear
An amazing bolero in braided wool by David Anderson for New Generals winter 2013 kids fashion collection
A circle print is also used within the New Generals fall / winter 2013 kids fashion collection
There is only one thing to do when you are waiting backstage – pick up an electronic device, she has one….
And so does she……
So do they……..
And they are keeping amused with theirs in a makeshift den under the table at New Generals backstage for winter 2013
Clothing rails are squeezed up against the stage entrance at New Generals winter 2013 at CIFF Kids in Copenhagen
Last minute touches and instructions at New Generals backstage winter 2013 collection
Tricky work in the backstage corridor with hardly any light as the show begins, New Generals 2013 winter kids fashion
All photos by Smudgetikka – all rights reserved
See the video by Anders Hald here
All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2012