Scandi kids fashion brand
New Generals returns for winter 2020.
The children’s fashion brand New Generals, which closed in 2014, has been relaunched and today opens a new online universe with clothing and accessories for kids aged 4-14 years.
New Generals was originally created in 2009 because the founders Joen and Majbrit Weidemann had spotted a gap in the market for children’s fashion that was both cool and ...
