New Generals showed their summer 2013 children’s fashion collection on Friday at CPH Kids using the TAP 2 halls where Copenhagen Fashion week holds many of its adult fashion shows.
The space was huge which was fantastic for a kids catwalk show as so often they are crammed into pretty small venues since the audience does tend to be smaller and more focused than in adult ranges.
With a theme of butterflies for girls and beetles for boys on the graphic prints of their signature look the New Generals catwalk entrance was decorated with 2,000 handmade paper butterflies and giant butterfly rings were worn by the girls to continue the theme.
They are the most avante-garde of the ethical kids fashion brands and yet have full GOTS organic certification, the company focuses on a mantra of ethical + cool.
There is a great video of the show here on the Copenhagen Fashion Week website.
Arrived and waiting for the action to start at New Generals summer 2013 kids catwalk show
Checking out her outfit at New Generals summer 2013 catwalk show
Trying to do up buttons, not so easy at 6 years old! New Generals summer 2013 catwalk show.
The twins are dressed and ready now at New Generals catwalk show for childrenswear summer 2013
There is a documentary being shot backstage too by local Danish TV.
The area opposite is being used for an adult show at the same time, a menswear peek through the curtain!
A model shows off those Butterfly rings, they will be on every little girls want list for summer 2013 at New Generals catwalk show.
Hair and make up is simple and minimal, just well combed and brushed gleaming locks at New Generals summer 2013 kidswear show
A bit of mutual grooming going on with the girls now!
Waiting, waiting, a patience game for the little ones backstage at New Generals show for summer 2013
The camera focuses on the kids now. Do you really like wearing black, most little girls want pink dresses? I imagine is the question.
Checking out the Butterfly face masks which open the catwalk show at New Generals summer 2013
A deserted make up room for the adult shows provides a makeshift playground for the kids at the New Generals catwalk show for summer 2013
A last minute brief at New Generals kids backstage before the show begins.
All photos by Smudgetikka – all rights reserved
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