Spring kidswear at No Added Sugar is a celebration of our nearest and dearest. Of all the people in the world, the magic of being with another is no greater than when they are our own kith and kin. A suitable post for Valentines Day I think!
There is a feeling of love and joy in the girls prints Euphoria, Blissful and Wonderment. Uplifting colours in hand painted designs are printed on to crisp, light pure cotton poplins, voiles and soft carbon finished sweats.
Their own developed all-over prints Animated and Chuckling in sweat and jersey depict their own little made-up rabbit character, given a Roy Lichtenstein dot treatment. Screen printed graphics on sweats play with the rabbit in the form of a skull. Multi-coloured sporty nylon ribs and playfully worded embroidered twill patches add playful adornment to sweats and jackets.
The No Added Sugar shoot is in a cool family apartment with occasional grandparents appearing and sibling models and was shot by Joanna Paterson.
It’s a family affair, No Added Sugar SS17 Kith & Kin kids fashion shoot
Sleepover, No Added Sugar for spring 2017 kids fashion
Spring kidswear from British label No Added Sugar for summer 2017
Graphic and polka mixes at No Added Sugar for spring/summer 2017 kids fashion trends
Boisterous boys for No Added Sugar spring/summer 2017 kids fashion
Titled Kith & Kin the No Added Sugar kidswear collection for spring 2017 focuses on family moments
We are Family – No Added Sugar for spring 2017 kidswear
Original prints for kidswear by No Added Sugar for summer 2017
Beautiful rainbow print dress for SS17 girls fashion by No Added Sugar
Spring kidswear trends from No Added Sugar girlswear for 2017
All photos by Joanna Paterson for No Added Sugar – all rights reserved. Styling by Kate Van Der Hage, hair and make up by Tracey Cahoon.
Posts copyright Smudgetikka – no reproduction without permission 2009-2017