Cool boyswear today for a change, there are so many amazing girls fashion styles that boyswear is often neglected in the fashion editorials but Someday Soon is a Scandinavian label with a very strong visual style for boys, though of course there’s nothing to stop girls wearing it too.
Created by Danish couple Jacob & Cathrine Høilund who decided to start a street fashion brand for boys aged 2 – 14 years two years ago, they already had three kids and were finding it hard to sourced cool clothes for their oldest son.
By mixing Nordic simplicity with classic streetwear silhouettes and details and up to the moment prints they have produced a great Scandi brand with cool sentiments and a go for it approach.
All photos from Someday Soon – all rights reserved
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