Pitti Bimbo N0 84 – kids fashion news from the worlds largest kids fashion trade fair’s next edition which begins in Florence on January 19th 2017 for three days and is showcasing fall/winter 2017.
468 collections are expected, an increase on the 437 at the last January edition and around 6,900 buyers with about 10,000 visitors in all.
The theme this season is Pitti Dance Off, but the big news is that the experimental small catwalk shows held in the boutique area above Apartment for both the Apartment and Kids Fizz area collections will move into the much larger Sala de Rondini.
There is also an increase in the lifestyle component of the fair with the Fancy Room which contains design and small accessories, from gadgets to technology,
Located on the lower level of the main pavilion, an entertaining island-space where it is possible to discover a series of special products. Accessories, furnishing elements, games, pocket technology, useful and useless, curious and irresistible objects which have been lined up in order to make their debut in concept stores all over the world. The exhibitors include: Caco Design, Cute Cute, Design Letters & Friends, Enfance Paris, Fior di Coccole, Hape, Lapin & me, Lullaby Road, LuckyBoySunday, Miss Nella, Nailmatic Kids, Noé & Zoé Berlin, Passapò, Papillon, Popqorn, Prestige, Rò.Rò, Vandoma.
Fun Glasses the Pop Up Store dedicated to glasses returns and there is a new area The Nest which focuses on small independent brands from around the world selected in co-operation with the Little Pop Up Berlin store.
A new space for young designers who create capsule collections for big brands is based on an idea by Alessandro Enriquez, called ‘Designed For’ it offers a space for products and special capsule collections realised by young designers for established brands. The fruits of these collaborations will be showcased in a special area in the Main Pavilion and marketed by the individual companies.
The key foreign buyers present at the fair are from Russia, Spain, United Kingdom, Germany, France, China, Turkey, Netherlands, Ukraine, Greece, South Korea, Belgium, United States Japan, Switzerland and United Arab Emirates.
All photos by Giovanni Giannoni for Pitti Bimbo Immagine – all rights reserved
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