The new store of Norman Copenhagen will be a must see of the list of visitors to CIFF Kids trade fair in February next year in Copenhagen.
I discovered this report on Trendland and it looks astonishing. Written by Cyril Foiret he describes the new showroom/store as follows ;
‘Beautifully designed by Hans Hornemann and Normann Copenhagen’s Brand Manager, Britt Bonnesen, the brand’s new headquarters is an experimental, artistic space in brushed steel, lively terrazzo and eye-catching colour combination. A conceptual, theatrical space, it has the character of an art exhibition, with each element carefully planned and nothing left as an accident.
The style is raw and industrial, with a contrasting blend of materials. Epoxy, steel, reflective glass and coloured acrylic meet more organic elements like plush rugs and shimmering terrazzo. The old cinema’s original classical details have been carefully restored, and stucco work and bas reliefs create a beautiful contrast to an emerald green ceiling and oyster grey walls.
In the middle of the salon, a metal shaft leads down to the Gallery. Stairs covered in plush, pink carpet provide a small hint of what awaits in the depths below, and at the end of the shaft, you’re surrounded by an explosion of pink. A nude Swell sofa stands with its voluminous design features, almost like a fleshy organism in the subterranean space, where everything is bathed in hues of pink. There’s both an enticing femininity and repellent bodily innards about this first edition of the Gallery, which is designed to be an unpredictable and transformative space where anything and everything can happen.
The Gallery’s pink universe is permeated with a sensuous sound picture. Danish instructor and artist Nina Holmgren has created the site-specific composition Fresh fools in a pool of pink salty tears – an abstract narrative that bathes the room in an intermezzo of aquatic sounds and fragments of stories. Aside from the composition, Nina Holmgren breathes life into the showroom with a series of curated playlists, which like old-school mix tapes, represent a carefully chosen selection of music dedicated to Normann Copenhagen.’
I can’t wait to see it when I go to CIFF Kids in February and as its the same time as Copenhagen Fashion week I can imagine there will be many others there too.
Report and photos from Trendland.com