It was only a small selection of kids fashion but some of the key names in the UK were represented at the new children’s section ‘Pure Junior’ in the Pure London summer 2013 preview trade fair which ends today.
Stands showing the new kids 2013 summer trend included Pepe, CWF with Little Marc Jacobs, Chloe and their new brand Billieblush (visuals on embargo at the moment I will paste when I can) I Love Gorgeous, Dandy Star, Poppy, Ben Sherman, French Connection and Oh Baby London.
This could be a fair to watch if the offering grows but as it stands for any women’s boutique owners that want to have a small selection of kids in their stores too, its a good enough selection for a cute kids corner.
I Love Gorgeous and Dandy Star share a stand at Pure Junior for summer 2013 kids fashion
Pepe jeans fly the flag at Pure London trade fair Junior section for summer 2013
Very cute and striking baby jacket at Oh Baby London, Pure London for spring 2013
Yumi kids at Pure London Junior for summer 2013
Sweet display of Poppy kids dresses with the wildflower trend for summer 2013
New label More Stories at Pure London Junior childrenswear section for summer 2013
All photos by Smudgetikka – all rights reserved
All posts copyright Smudgetikka – permission must be asked for reproduction 2009 – 2012
